Friday, January 29, 2016

THE FOX THEATRE INSTITUTE ANNOUNCES FIRST RECEPIENT FOR 2016 PRESERVATION GRANT PROGRAM

The Fox Theatre Institute (FTI), a dynamic Atlanta-based outreach program created by the Fox Theatre, awarded its first grant for 2016 to the Schaefer Center in Toccoa, GA, where James Brown and the Famous Flames got their start more than 50 years ago.

The Preservation Grant Program is designed to provide funds for the maintenance, physical improvement, and preservation of theaters throughout the state.  Grants are awarded to projects that will provide significant economic and cultural impacts to the communities they serve.

Fox Theatre General Manager Adina Erwin and Fox Theatre Institute Director Carmie McDonald presented a check at a special ceremony during the Main Street Awards in Toccoa Thursday, Jan. 28. The money will be used to recreate the venue’s historic marquee, adding visibility to the theater and visually reconnecting it to the adjacent square.

The grant means a lot to the community theater. “We are very pleased to have this grant award presented to us during the Main Street Awards Ceremony.  It is indeed meaningful as the ceremony was in the Schaefer Center, the perfect venue for the big check presentation.  We look forward to the reconstruction of the marquee which will truly enhance the vitality of Toccoa’s Main Street” said City of Toccoa Mayor Evan Hellenga.

“Years ago, the Fox Theatre was saved by the community it served. We understand the value of support both financially and strategically,” said the Fox Theatre’s Erwin. “We’ve worked with the Schaefer Center in the past, and believe that they’re the perfect theater to kick off this year’s series of grants!”

FTI Director Carmie McDonald said, “The City of Toccoa has been a great steward of the Schaefer Center.  This grant marks the final stage in their project and a milestone accomplishment in their community.  We want to recognize their long term commitment to the theater and to downtown Toccoa as a whole.”

As a nonprofit, the Fox Theatre Inc.’s mission is to preserve the Fox Theatre in order to share it with future generations.  In 2008, the Fox launched FTI, an outreach program offering preservation and operations advice to revitalize communities, one theatre at a time.  Since inception, FTI has supported 15 projects across Georgia, totaling more than $360,000 in grants.

Future grants additional Georgia theaters will be announced later in the year. For more information, visit www.foxtheatreinstitute.org .



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About FTI:
The Fox Theatre Institute (FTI) is a dynamic outreach program offering historic preservation expertise, consultation and education to performing arts venues in Georgia and the region. Created by Atlanta’s “Fabulous Fox” Theatre, an iconic attraction widely applauded for being a catalyst for positive change in the community, FTI pays it forward, helping other cultural institutions renew, reinvigorate and restore artistic vitality in their backyards and beyond. Keeping environmental and economic impact top of mind, FTI offers the financial assistance, restoration support and operations mentoring needed to leverage scarce resources and stimulate local economies. Not only that, but it keeps the artistic pulse of beloved communities beating for decades to come. FTI was recently featured on NPR’s Marketplace for its substantial impact on historical theatre restoration and community building throughout Georgia and the Southeast. For more information, visit www.foxtheatreinstitute.org.

About the Fox Theatre:

The Fox Theatre is one of Atlanta’s premiere venues for live entertainment and declared a Top Stop of the Decade by Venues Today Magazine and the #1 non– residency venue worldwide for the decade by Billboard Magazine. In April 2013, Rolling Stone Magazine announced that the Fox Theatre was one of “The Best Big Rooms in America” as part of their “Venues That Rock” series. In addition, The Fox Theatre was nominated for Theatre of the Year by Billboard and Pollstar Magazines, and awarded the Outstanding Historic Theatre of the Year award in 2011 by the League of Historic American Theatres. For the past decade, The Fox Theatre has been consistently ranked in the top three non– residency theatres in North America for gross ticket sales by industry trade magazines, Pollstar, Billboard and Venues Today. The Fox Theatre has the #1 social media presence for any theatre or performing arts center in North America, for any venue between 2,000 and 5,000 seats, and for any Georgia venue according to the Social Media Power 100 compiled by Venues Today Magazine. The Fox’s 4,678 seat theatre hosts 250 performances a year. An impressive range of events from rock concerts to Broadway, ballets, comedy and movies continue to attract more than 500,000 visitors per year. In addition, The Fox is host to wedding receptions, trade shows, corporate meetings and association functions in its fabulous ballrooms, lounge and outdoor terrace. As a 501(c)(3) non– profit arts organization, the Fox Theatre stands today as a fiercely protected landmark and a nationally acclaimed theater and is celebrating its 86th year. The Fox Theatre proudly acknowledges our partners for their generous support: Delta, Coca– Cola, Lexus, Georgia Natural Gas, Regions, Atlanta Beverage– Budweiser, Grady Health Systems, and The Georgian Terrace Hotel. Tickets for all events are available at The Fox Theatre Ticket Office, online at www.FoxTheatre.org, and at all Metro Atlanta Whole Foods Markets, or toll free at 855– 285– 8499. For group sales information contact The Fox Theatre at (404) 881– 2000, or visit The Fox Theatre website at www.foxtheatre.org.

Friday, January 15, 2016

Main Street Awards 2016

The Toccoa Main Street Program will hold its annual Main Street Awards Reception on Thursday, January 28, 2016.  The reception will be held at the Schaefer Center, located at 139 Doyle St beginning at 5:00 p.m. with light refreshments.  This year the program will consist of a Volunteer Recognition Ceremony and an Awards Program beginning at 5:15 p.m. and ending at 6:00 p.m.

The Downtown Development Authority will review 2015 downtown revitalization efforts during the program.  They will also present awards to downtown business owners, property owners, and volunteers who have exemplified outstanding service and investment in the downtown area. 

“If you would like to know more about what is happening in downtown Toccoa, then you will want to mark your calendar to attend the next Main Street Awards Reception.  It is a wonderful avenue to meet the volunteers who assist in the downtown revitalization efforts, a great way to get involved, and to become better informed,” stated Connie Tabor, director of the Main Street Toccoa Program.


The public is invited to attend.  If you would like further information on the Award Reception, please call the Main Street office at 706-282-3309.

Arbor Day Celebration


Tuesday, January 12, 2016

Winter Concert Series

Main Street Toccoa will be sponsoring a series of three concerts this winter in the historic Schaefer Center.

The first concert of the series will be on February 2 and will feature Cellist Evan Drachman, Founder and Artistic Director of The Piatigorsky Foundation, who has combined musical talent with artistic vision to create a rich and varied career.  Mr. Drachman spends much of his time performing recitals, concerts and chamber music in the United States and abroad.  As Artistic Director of The Piatigorsky Foundation, he has become one of this country’s most respected authorities on the presentation of live classical music to diverse audiences.  The Foundation’s mission is to make live classical music a part of the fabric of everyday life for underserved communities throughout the United States.  The organization is named for Mr. Drachman’s grandfather, cellist Gregor Piatigorsky.

Mr. Drachman will be accompanied by Victor Asuncion. Hailed by The Washington Post for his “poised and imaginative playing,” pianist Victor Santiago Asuncion is recognized as an artist of innate musical sensitivity, fiery temperament and superb technique.  As a recitalist and concerto soloist, he has appeared in major concert halls in Brazil, Canada, Japan, Mexico, Turkey and the Philippines.  He played his orchestral debut at the age of 18 with the Manila at Chamber Orchestra and his New York recital debut in Carnegie’s Weill Recital Hall in 1999.  

The concert will be on February 2, 2016 at 7:00 p.m. in the Schaefer Center. Admission is $5.00 and doors will open at 6:30 p.m. Advance tickets can be purchased at the Toccoa Chamber of Commerce and at City Hall. The concert is sponsored by the Piatigorsky Foundation.

The second concert in the series will welcome home one of Toccoa’s own, Milkshake MayfieldMilkshake is a Trumpeter ‘Extraordinaire’, a title befittingly labeled on him by Atlanta’s legendary radio host, the late “Tippy” Calloway.  His presentation style mirrors the legacy of esteemed professionalism, patterned by jazz giants Louis Armstrong, Duke Ellington, Cab Calloway, Dizzy Gillespie…among others. Many friends and neighbors know that Milkshake is his legal name that has brought him much acclaim, from the time he was tagged with it at the age of 8, by peers in his neighborhood because of his insatiable love for milkshakes.  His talent has taken him all over the world, sharing local, national & international stages with the best of the best.

The concert will be on February 11, 2016 at 7:00 p.m. in the Schaefer Center. Admission is $5.00 and doors will open at 6:30 p.m. Advance tickets can be purchased at the Toccoa Chamber of Commerce and at City Hall.

The third concert on March 3, will feature Francine Reed. Reed is an American blues singer, solo artist, and regular singing partner of Lyle Lovett since the 1980s and member of Lovett's Large Band. Reed has also recorded duets with Willie Nelson and Delbert McClinton and others. She was inducted into the Georgia Music Hall of Fame in October 2014. She is well known as the one who sings Ida Cox’s song, “Wild Women Don’t Sing the Blues.” Her new CD was released in November, 2015.

The concert will be on March 3, 2016 at 7:00 p.m. in the Schaefer Center. Admission is $5.00 and doors will open at 6:30 p.m. Advance tickets can be purchased at the Toccoa Chamber of Commerce and at City Hall. The concert is sponsored in part by the Georgia Council for the Arts through the appropriations from the Georgia General Assembly.  GCA is a Partner Agency of the National Endowment for the Arts.

Friday, January 8, 2016

Christmas Raffle Winners

Main Street Toccoa sponsored a Christmas raffle in historic downtown Toccoa throughout the month of December.  When customers made a purchase, they received a ticket to write their name and phone number on.  The tickets were then placed in the participating store’s collection bucket.  All the buckets were collected and the tickets consolidated to draw the winning entries.  1,850 tickets were collected.  40 stores participated in the event:

  • [ash-ling] Bookstore
  • All Things Currahee
  • BJ’s Restaurant
  • Bulldog Auto Parts/NAPA
  • CK Morgan & Company
  • Country Hearth Inn
  • Details Salon 73
  • Domino’s
  • Downtown Flowers
  • Enchanted Images Photography
  • Family Eye Care
  • Feral
  • Fish and Foliage
  • Gail’s Infinity Hair Salon
  • Ginger & Company
  • Ionosphere
  • Just Sew Pretty
  • Master’s Touch Artworks
  • Military Museum Gift Shop
  • Phyllis’ Hairworks
  • Powell Brothers BP Station
  • Sanders Drugs
  • Sew Fabulous
  • Shear Designs
  • Sherwin Williams
  • Shirley’s Sole Food
  • Spa & Salon Anastasia
  • Stewart’s Drugs
  • The Chattel Shop
  • The Clipper Barber Shop
  • The LAN
  • The Simmons-Bond Inn
  • The Studio
  • The Toccoa Record
  • Threads Sports
  • Troup’s Studio and Hallmark
  • Victoria’s Sweet Treats
  • Wally’s Dry Cleaning
  • Whistlestop Antique Market
  • X-Factor Grill
The winners were drawn on Thursday, December 31 on WNEG Radio.  And the winners are:
·         First prize:  June Stufft.  Mrs. Stufft entered her ticket at Troup’s Hallmark & Studio.  Mrs. Stufft won a gift basket with items donated by:
o   Simmons-Bond Inn
o   Ginger & Company
o   Currahee Military Museum
o   CK Morgan & Company
o   Threads Sports
o   Details Salon 73
o   Downtown Flowers
o   Shear Designs
o   Bulldog Auto Parts/NAPA
o   Master’s Touch Artworks
o   Blackberry Farm—available at Toccoa Welcome Center Gift Shop
o   Phyllis’ Hairworks
·         Second prize:  Ginger Collins.  Ms. Collins entered her ticket at Downtown Flowers.  Ms. Collins won a gift basket with items donated by:
o   Powell Brothers BP Station
o   Currahee Military Museum
o   CK Morgan & Company
o   Welcome Center Gift Shop
o   Phyllis’ Hairworks
o   Fish & Foliage Florist
o   Ginger & Company
o   Mountain Cove Pottery
o   Sew Fabulous
o   Sherwin Williams
o   Master’s Touch Artworks
o   Details Salon 73
·         Third prize:  Ann Murray.  Mrs. Murray entered her ticket at Sanders Drugs.  Mrs. Murray won a gift basket with items donated by:
o   Gail’s Infinity Hair Salon
o   Phyllis’ Hairworks
o   Ginger & Company
o   Details Salon 73
o   Master’s Touch Artworks
o   Enchanted Images Photography
o   Welcome Center Gift Shop
o   Currahee Meadows Farm—available at Toccoa Welcome Center Gift Shop
o   Victoria’s Sweet Treats
o   CK Morgan & Company
o   Threads Sports
o   The Chattel Shop
o   Currahee Military Museum



Main Street thanks everyone, stores and shoppers alike, who participated in the event.  We will be doing the event again in the future so stay tuned to media outlets and www.mainstreettoccoa.com for more information.

Historic Plaque Installed

On Thursday, January 7, 2016 Feral received the fourth historic plaque in the 2015-2016 series of ten plaques dedicated to downtown buildings. The ceremony took place at 5:00 p.m. on Thursday, January 7 in front of Feral.

These buildings originally housed Red Apple Grocery and Sears.  Over the years the buildings have been combined into one to allow for more space.  Cato’s was housed here in the 1980’s and 1990’s.  Majorie Bowen opened Milady’s, a ladies boutique, in the late 1990’s.  This store was located here until 2005 when Stephanie Ayers opened an English Import Antiques business.  In 2008 the building was once again divided in two by Bob and Carla Weher to house Toccoa’s Fireplace and Olie’s Ice Cream.  Karly Herring turned the two separate spaces into one again when she purchased the building in 2013 to expand her women’s clothing boutique—Feral.

The ceremony was brief and memorable, drawing Feral owner Karly Herring as well as employees of Feral, members from the Toccoa Historic Preservation Commission, Toccoa City Commissioner, fellow downtown business owners, and community members.


For further questions, please contact Weslie Clark at the Main Street Office in City Hall at 706.898.5777. 


Tuesday, January 5, 2016

Historic Plaque Installation on Thursday

The fourth historic plaque in the 2015-2016 series of ten plaques dedicated to downtown buildings will be mounted on Thursday, January 7, 2016 at 5 p.m., at Feral, located at 68 Doyle St.

These buildings originally housed Red Apple Grocery and Sears.  Over the years the buildings have been combined into one to allow for more space.  Cato’s was housed here in the 1980’s and 1990’s.  Majorie Bowen opened Milady’s, a ladies boutique, in the late 1990’s.  This store was located here until 2005 when Stephanie Ayers opened an English Import Antiques business.  In 2008 the building was once again divided in two by Bob and Carla Weher to house Toccoa’s Fireplace and Olie’s Ice Cream.  Karly Herring turned the two separate spaces into one again when she purchased the building in 2013 to expand her women’s clothing boutique—Feral.

The historic plaque program highlights ten historic buildings in Toccoa, and the remaining plaques are set to follow each month. Once all plaques have been installed, a walking tour podcast will accompany them to further bring historical awareness to downtown Toccoa.


Everyone is invited to attend this event! The Main Street Office is happy to answer any questions. Please contact Weslie Clark at 706.898.5777 for inquiries.